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Market Study Demographics

Our demographics are provided primarily by ESRI, a national leader in small area demographics.  Other sources used for demographics include the following:

  • Building permit data from the US Census Bureau C-40 Construction Report
  • Area employment data from each state's employment or labor agency and the annual County Business Patterns report
  • Personal Income by Industry from the United States Bureau of Economic Analysis

Each market study typically includes the following demographics:

  • Population trends and projections 
  • Household trends and projections 
  • Distribution of households by age and income 
  • Employment and unemployment trends 
  • General information, including schools, major employers, and media 
  • Existing housing characteristics, including occupancy rates
   

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