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Resort Development

Our resort development studies provide a complete base of data with which to respond to a full range of residential/hotel development alternatives, including lodging, residential (for-sale, rental, and time share) and recreational opportunities (golf course, marina, skiing, equestrian and others).  The scope of the survey and number of alternatives to be studies will be determined based on the client's objectives.

Conclusions/Recommendations

A summary of broad-based recommendations will include the following:

  • Aggregate land use plan, including recommendations for highest and best use, including number and type of product and amenities
  • Aggregate absorption schedule
  • Identification of synergistic impact of resort concept and residential development from a market perspective
  • Marketing and advertising strategies

In addition to resort-wide development, we also provide site-specific recommendations for individual components:

Residential:

Resort/recreation and amenities

Our site-specific recommendations will include the number and type of products/units, square footage/size, unit/project amenities, mix, pricing, and absorption. 

Supply/Demand Analysis

Our findings are based on detailed supply/demand analysis. For each component studied, we identify supply through a 100% field survey of existing competitive alternatives.  Competitive Market Area will be identified for all types of resort/recreation development studied.  This area will include properties most competitive with the market area.  Supportive Market Areas will be identified for all residential alternatives.  This area is defined as the smallest geographic area from which the majority of support for residential development is expected to be generated.  For more information, please follow the link above for the component of interest. 

In addition to the methodologies noted for each specific type of component development, we identify demand for resort/residential development through several different methodologies:

  • Demographic profiling, using the best small area demographics available
  • Case studies of similar resorts are used to identify concept performance in other markets and to identify appropriate capture factors
  • Interviews with key personnel who are in the position to influence resort use: travel agents, travel and tourism bureaus, corporate conference planners, local governmental officials
  • Intercept and telephone surveys can be used to identify target market perceptions of the resort area, and can be used to refine demand calculations

I would like a resort market study quote

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